Is your growth flatlining?
I help brands in the care economy—from early childhood to senior services—break through growth plateaus.
Fractional CMO Leadership for High-Impact Marketing Strategy.
Case Stories & Results
Testimonials
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"With no prior industry experience, Pearl swiftly mastered the industry and, within 12 months, led a groundbreaking overhaul of Wedgewood’s digital customer experience, repositioned the brand, and launched a robust public affairs campaign that safeguarded the company’s reputation and revenue."
- Marcy Bliss | Former CEO, Wedgewood; Board Member & Independent Director
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"Hypergrowth startup environments are fast-moving and unpredictable — and success depends on people who can spot opportunities, fill critical gaps, and bring teams together to solve problems quickly. Pearl has all three qualities."
- Samir Mistry | VP, Mint
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"Pearl's ability to engage with and manage the social structures of internal and external stakeholders is unrivaled. From the get-go, Pearl dove headfirst into the complexities of our industry, rapidly building deep expertise and forging valuable relationships from scratch."
- Jeremy Bolton | GM, Verizon’s Visible
Services
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![Pearl Servat, Fractional CMO for the Care Economy, providing strategic marketing leadership and demand engine growth for senior care and early childhood brands.]()
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Fractional CMO & Growth Leadership
Following a comprehensive marketing and growth audit, I build integrated demand engines that align your brand story with your sales goals, ensuring every marketing dollar spent is a direct investment in measurable revenue.
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![Pearl Servat, Fractional CMO, providing high-trust Brand Strategy and empathetic narrative positioning for Care Economy organizations in the senior care and wellness sectors.]()
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Brand Identity & Narrative Strategy
I turn business goals into stories that consumers remember and trust. By aligning your visual identity with an empathetic narrative, we reduce customer friction and build long-term brand equity.
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![Pearl Servat, Fractional CMO, providing reputation management and strategic partnerships for Pet Health, Women’s Wellness, and Emerging Health Platforms in the Care Economy.]()
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Strategic Partnerships & Reputation Management
High-stakes leadership for complex markets. Whether I’m navigating a regulatory storm or brokering a strategic partnership, I protect your brand’s integrity while accelerating its reach.
FAQs
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Embedded fractional or interim leaders work inside the business, helping set goals, manage budgets, own outcomes, and stay accountable for results, while keeping enough distance to see the business clearly.
This balance allows them to understand both the day-to-day realities and the bigger picture needed for growth.
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You’re likely better served by a fractional CMO or marketing advisor if:
You need senior-level judgment to design the strategy and implementation plan, which can help your team execute with the right guidance.
You’re in a transition moment (new product, new market, post-raise, or pre-acquisition) and need experienced leadership to set direction and build foundations.
You want to test and prove a marketing model before committing to a full-time executive hire.
You probably need a full-time CMO when:
Marketing requires daily executive focus across multiple teams and markets.
You’re ready to build or scale a larger marketing organization.
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The best fractional CMOs operate as owners, not consultants.
They stay accountable to revenue outcomes, are embedded in leadership cadences, and ensure strategic continuity, not just show up with slides.When expectations and decision rights are clear, a fractional CMO becomes a stability driver, not a risk.
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Fractional can absolutely scale — when the mandate is growth, not maintenance.
It’s proven effective for:High-growth and emerging companies validating product-market fit
Mid-market companies modernizing demand engines
PE-backed businesses accelerating transformation
Fractional leaders build durable systems and talent — then replace themselves with the full-time leader who can take it to the next stage.
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A fractional CMO is embedded as part of the leadership team — responsible for outcomes, not just deliverables. They:
Lead cross-functional decisions across product, sales, finance, and brand
Translate business goals into clear impact.
Build systems, teams, and capability — not one-off assets
Join executive cadence (board prep, forecasting, OKRs)
A consultant or freelancer typically:
Executes on a scoped project or channel
Is measured on tasks, not company performance
Isn’t accountable for organizational alignment or long-term growth
đź“Ś If you need direction + ownership, hire a fractional CMO.
If you only need output, a consultant or freelancer may be enough.