What is a fractional CMO, and what’s the value in hiring one?

Embedded fractional leaders work inside the business, helping set goals, manage budgets, and stay accountable for results, while keeping enough distance to see the business clearly.

This balance allows them to understand both the day-to-day realities and the bigger picture needed for growth.

What types of companies do you work with?

I work with founders, private-equity backed companies, and growing brands that need senior marketing leadership but do not need a full-time CMO.

Most clients are:

• Moving into a new growth stage

• Preparing to launch a brand, product, or service

• Looking to sharpen their brand message and go-to-market plan

• Working to fix stalled marketing efforts or noisy execution

  ** I’m a good fit for companies that want a senior leader who can build a plan, run the work, and move quickly - without the layers and complexities of a big firm.
  

Do you also support individual marketing projects?

Yes. Some companies don’t need a fractional CMO; they need help moving one or two important initiatives or strategies forward.

Common projects include:

• Go-to-market strategy and launch plans

• Brand positioning and messaging

• Marketing team and tools audit

• Digital and SEO improvement plans

• Executive visibility and communications

Do you bring additional resources to support projects?

Yes — but only when needed.

You can use your own team and vendors, or I can bring trusted specialists (content, design, paid media, SEO, PR). This keeps teams lean and flexible.

You only pay for what you need, and we scale resources up or down as the business grows.

How do we get started?

It begins with a short call to understand your goals and challenges. If we agree there's a fit, we decide the best path:

• Fractional CMO support

• Leadership on a key project

• Short-term advisory support

You get a clear scope, clear goals, and a simple plan. No long contracts or confusing terms.