Helping brands reimagine marketing and lead from the front — through bold campaigns, strategic partnerships, and integrated brand storytelling.

Fractional marketing leadership — without the overhead

Pearl Servat is a marketing leader and strategic brand builder known for driving growth across consumer tech, healthcare, and entertainment. She specializes in fractional CMO services, brand and digital marketing, and integrated campaign strategy — turning ambitious ideas into market realities.

With a foundation in communications that sharpened her storytelling and audience engagement skills, Pearl evolved into a versatile marketing executive who has launched breakthrough brands and scaled digital strategies for growth-stage companies and regulated industries alike.

At Wedgewood, she preserved 90% of affected revenue despite strict regulations while expanding revenue on other product categories and reimagining the brand and digital customer experience. At Verizon’s Visible, she led initiatives that doubled brand awareness and increased subscribers by 40% YoY — earning recognition as one of Fast Company’s Most Innovative Companies and an Adweek Challenger Brand (2x).

As Head of Global Marketing at Philymack (a Roc Nation venture), Pearl blended creative direction with strategic execution — building brand equity, driving record-breaking performance, and uncovering new revenue streams across entertainment, digital, and social impact campaigns. She previously spent over a decade at entertainment marketing and communications agency PMK*BNC, representing talent at the intersection of branding and entertainment.

A mother and proud Persian American, Pearl is deeply passionate about advancing women’s rights and child-focused causes. She serves on the board of Eluna, a national nonprofit supporting children impacted by grief or addiction. She holds an MBA from UNC Chapel Hill, bringing a rare mix of heart, hustle, and strategic vision to every project.

Testimonials

  • I’ve known Pearl for over two decades and have had the privilege of working with her as a colleague, collaborator, and thought partner throughout that time in various capacities. She’s a master connector with an uncanny ability to bring the right people together — always with intention, insight, and impact. I’ve also seen her lead teams and guide clients and partners through highly sensitive, high-stakes environments with clarity and discretion. Her professionalism is unwavering, and her strategic instincts are unmatched

    Michael Gagliardo

    President of Talent, 42 West

  • Pearl was my closest partner during our time at Visible and has remained a close friend. Hypergrowth startup environments like Visible are fast-moving and unpredictable — and success depends on people who can spot opportunities, fill critical gaps, and bring teams together to solve problems quickly. Pearl has all of those qualities. While I led eCommerce and she oversaw our brand and demand gen marketing, we worked hand in hand to ensure the website — our front door to customers — fully reflected the brand strategy and drove conversion. Her clarity, creativity, and steady leadership made her a critical partner in navigating challenges and moving the business forward.

    Samir Mistry

    AVP, eCommerce Marketing, Customer Experience, and Optimization, Mint Mobile

Featured Work and Collaborations

  • Dream it: Entertainment partnerships and marketing strategy & execution (Examples: Visible, Philymack)

  • Build it: Product placement execution (Example: Ember/ Advisory)

  • Grow it: Brand and Cx re-design (Example: Wedgewood- in collaboration with agency partners)

  • Sell it: Corporate communications and reputation management (Examples: Wedgewood, Visible)

How We Partner With You

Fractional Support

Marketing leadership for brands that need senior-level guidance without the overhead. From brand positioning to growth planning and team oversight, we provide flexible, executive-level marketing direction.

Integrated Marketing

Marketing's complexity can create unintended gaps between channels and teams.

We partner with you to design cross-channel campaigns built to drive awareness, engagement, and conversion. We connect brand, digital, and performance marketing into seamless, measurable strategies.

Talent Marketing

We architect powerful connections between brands and culture drivers to create measurable business value.

Going beyond traditional procurement scopes, we design comprehensive partner marketing campaigns that maximize every aspect of the collaboration, ensuring your partnership delivers strategic, tangible results.

Brand Marketing

We help to transform your brand from a commodity into a compelling story that resonates emotionally, drives loyalty, and differentiates you in crowded markets.

Executive and Crisis Communications

We help protect and restore brand reputation through strategic communication — managing narratives when challenges arise and guiding brands to emerge stronger.

Our work supports founders, CMOs, and senior leaders during pivotal moments that call for trust, clarity, and composure.

We also elevate executive voices by transforming leadership messaging into clear, compelling storytelling that shapes perception both internally and externally.