Fractional marketing leadership — without the overhead

Helping brands reimagine marketing and lead from the front — through bold campaigns, strategic partnerships, and integrated brand storytelling.

Effective marketing is the perfect blend of insights, data, and experience. We bring all three.

We help brands grow with clarity, creativity, and commercial impact. Led by Pearl Servat, a hands-on marketing strategist and fractional CMO, we partner with founders and companies to shape bold brands, build smart marketing systems, and drive real results. Behind every strategy is Pearl’s vast experience across a multitude of industries.

Services: Full marketing support, scaled to your needs.

  • Integrated Marketing (Planning & Execution)

  • Fractional CMO and Leadership

  • Brand Strategy

  • Executive Brand & Communications

  • Talent Partnerships & Entertainment Marketing

  • Mentorship + Industry Thought Leadership & Connections

Selection of Work.

Visible (Verizon) // The first all-digital wireless carrier in the U.S

  • Work:

    • Talent partnership strategy, negotiations, procurement

    • Developed real-time, culturally relevant campaign strategy

    • Oversaw multi-channel execution across digital and offline platforms

    Impact:

    • Iconic moments that garnered strong headlines for a newcomer in the consumer technology/ telco industry

    • Positioned Visible as a culturally relevant category disruptor, earning Fast Company’s “Most Innovative” recognition

    • 2x increase in brand awareness + 40% increase in subscriber growth YoY

Wedgewood // Largest pet compounding pharmacy in the U.S (owned by Partners Group)

  • Work:

    • Led in-depth customer, competitive, and industry research

    • Led a full marketing audit and rebuilt a new multi-tiered strategy for 50K+ products

    • Overhauled advisory board strategy and recruitment

    • Led redesign of the full customer experience across web and e-commerce

    Impact:

    • Uncovered millions in incremental revenue

    • Elevated brand identity and messaging for broad visibility, improved customer sentiment, and exponentially improved user experience

Example: Ember (temperature-controlled mug)

  • Work:

    • Acted as a strategic advisor to the founder and board during the early growth phase

    • Led early-stage marketing execution

    • Secured high-impact product placements on The Ellen Show, Today, and more

    • Negotiated media partnerships and press opportunities

    Impact:

    • Accelerated national awareness through earned media

    • Positioned Ember as a premium, tech-forward product in a crowded consumer technology space

Visible (Verizon) // The first all-digital wireless carrier in the U.S

  • Work:

    • Launched the award-winning #VisibleActsOfKindness campaign

      • Real-time marketing, talent strategy, and procurement, integrated marketing plans involving 25 notable names

  • Impact:

    • 10M+ impressions

    • 15K direct brand mentions and engagements

    • 2M+ prospect customer engagements
      → National media coverage and viral visibility

Visible (Verizon)

  • Work:

    • Shaped Visible’s market narrative and brand voice in the lead-up to and during major product launches

    • Developed media strategy that led to earned recognition across top-tier outlets

    Impact:

    • Named one of Fast Company’s “10 Most Innovative Consumer Electronics Companies” in 2020

    • Named by Adweek as a Challenger Brand (2x)

Wedgewood

Work:

  • Led a rapid-response media and marketing strategy during a critical regulatory moment

  • Crafted clear messaging to stabilize customer, partner, and internal confidence

  • Developed external-facing materials, talking points, and earned media strategy to guide public narrative

Impact:

  • Successfully preserved 90%+ of projected revenue during a potentially business-altering challenge

  • Helped safeguard Wedgewood’s reputation as a trusted, mission-driven leader in pet health