Fractional marketing leadership — without the overhead
Helping brands reimagine marketing and lead from the front — through bold campaigns, strategic partnerships, and integrated brand storytelling.
We help brands grow with clarity, creativity, and commercial impact. Led by Pearl Servat, a hands-on marketing strategist and fractional CMO, we partner with founders and companies to shape bold brands, build smart marketing systems, and drive real results. Behind every strategy is Pearl’s vast experience across a multitude of industries.
Services: Full marketing support, scaled to your needs.
Integrated Marketing (Planning & Execution)
Fractional CMO and Leadership
Brand Strategy
Executive Brand & Communications
Talent Partnerships & Entertainment Marketing
Mentorship + Industry Thought Leadership & Connections
Selection of Work.
Visible (Verizon) // The first all-digital wireless carrier in the U.S
Work:
Talent partnership strategy, negotiations, procurement
Developed real-time, culturally relevant campaign strategy
Oversaw multi-channel execution across digital and offline platforms
Impact:
Iconic moments that garnered strong headlines for a newcomer in the consumer technology/ telco industry
Positioned Visible as a culturally relevant category disruptor, earning Fast Company’s “Most Innovative” recognition
2x increase in brand awareness + 40% increase in subscriber growth YoY
Wedgewood // Largest pet compounding pharmacy in the U.S (owned by Partners Group)
Work:
Led in-depth customer, competitive, and industry research
Led a full marketing audit and rebuilt a new multi-tiered strategy for 50K+ products
Overhauled advisory board strategy and recruitment
Led redesign of the full customer experience across web and e-commerce
Impact:
Uncovered millions in incremental revenue
Elevated brand identity and messaging for broad visibility, improved customer sentiment, and exponentially improved user experience
Example: Ember (temperature-controlled mug)
Work:
Acted as a strategic advisor to the founder and board during the early growth phase
Led early-stage marketing execution
Secured high-impact product placements on The Ellen Show, Today, and more
Negotiated media partnerships and press opportunities
Impact:
Accelerated national awareness through earned media
Positioned Ember as a premium, tech-forward product in a crowded consumer technology space
Visible (Verizon) // The first all-digital wireless carrier in the U.S
Work:
Launched the award-winning #VisibleActsOfKindness campaign
Real-time marketing, talent strategy, and procurement, integrated marketing plans involving 25 notable names
Impact:
10M+ impressions
15K direct brand mentions and engagements
2M+ prospect customer engagements
→ National media coverage and viral visibility
Visible (Verizon)
Work:
Shaped Visible’s market narrative and brand voice in the lead-up to and during major product launches
Developed media strategy that led to earned recognition across top-tier outlets
Impact:
Named one of Fast Company’s “10 Most Innovative Consumer Electronics Companies” in 2020
Named by Adweek as a Challenger Brand (2x)
Wedgewood
Work:
Led a rapid-response media and marketing strategy during a critical regulatory moment
Crafted clear messaging to stabilize customer, partner, and internal confidence
Developed external-facing materials, talking points, and earned media strategy to guide public narrative
Impact:
Successfully preserved 90%+ of projected revenue during a potentially business-altering challenge
Helped safeguard Wedgewood’s reputation as a trusted, mission-driven leader in pet health